Good-quality accommodation.
Safe, properly maintained and comfortable. We don't believe a property should gradually deteriorate simply because it's rented.
Care
Look after property. Look after people.
Care means taking responsibility for the properties we own and remembering that somebody else calls it home.
Responsible ownership
Good investment doesn't end at completion.
Property investment doesn't finish when the purchase completes. Ownership means accepting responsibility for looking after the asset and the people who occupy it.
That's why Care sits alongside Build and Invest as one of the principles behind IMARU Property.
A direct relationship.
We manage our own properties and deal directly with tenants, which keeps us close to what's happening.
A practical approach.
Listen first, use common sense and keep investing in the property for the long term.
04 · Continual investment
Buying is only the beginning.
Look after the property and deal with problems before they become bigger ones. Planned, preventative and reactive work all form part of responsible ownership.
Why it matters
Responsible ownership makes commercial sense.
Care and investment performance aren't opposing ideas. Well-maintained properties are easier to manage, better places to live and better protected as long-term assets.
Good property investment isn't only about what you buy. It's also about how you look after what you've already got.
Build. Care. Invest.
Three principles behind the way we approach property.